Gut vs. Data-Driven Decisions: What’s The Best?
Do you make business decisions based off of numbers and facts or experience and intuition? In today’s data-driven world where seven out of ten CIOs say data analytics is crucial to driving business, you might think that a gut feeling doesn’t play a big role when it comes to leading a company in the right direction. If you think emotions don’t belong in the workplace, then this next bit of news might surprise you.
According to ...
Doing data analytics right with a clear strategy
Implementing data analytics isn't just a matter of installing a platform and letting your company’s users "go for it". With this model, in practice, user engagement typically wanes after the honeymoon period because users are not getting enough value from the tool. You need a data analytics strategy.
Here are some key factors that determine whether or not your Business Intelligence initiative will succeed. Combined with buy-in from leadership, following these increases your chances greatly:
The competitive edge to custom-built software
What gives Enterprise companies an additional competitive edge? For fast-growing enterprises like Facebook, writing their own software sets them apart. Considering Facebook is the 5th most valuable tech company in the U.S. (its market worth increased 150% within the last year to $184 billion), many enterprises would be wise to follow their lead.
While buying the software you need seems like the easiest approach, it might not produce the results you want. And as you know, easier ...
The World Cup and data analysis
With our upcoming webinar, “Business Intelligence Through The Eyes of The World Cup”, people have been asking us what in the world BI and the World Cup have in common. On the surface, not much; but dig a little deeper and one discovers The World Cup to be a place rich with data. Looking at the data around this great soccer match, one starts to better understand data analysis and predictive intelligence, and how at times ...
Tame Structured Data First, Then Go After Big Data
Many companies have invested millions in Big Data over the last couple of years, but have little to show for it. What gives? A survey by Forrester found a lot of uncertainty about Big Data. Out of 259 marketing and business-development executives, one-third said the term Big Data is “very confusing.” Before companies can completely leverage Big Data, it’s wise to first look internally at current data systems and tie them to a ...