The Source Blog

The competitive edge to custom-built software

The competitive edge to custom-built software What gives Enterprise companies an additional competitive edge? For fast-growing enterprises like Facebook, writing their own software sets them apart. Considering Facebook is the 5th most valuable tech company in the U.S. (its market worth increased 150% within the last year to $184 billion), many enterprises would be wise to follow their lead. While buying the software you need seems like the easiest approach, it might not produce the results you want. And as you know, easier ... Read more

The World Cup and data analysis

The World Cup and data analysis With our upcoming webinar, “Business Intelligence Through The Eyes of The World Cup”, people have been asking us what in the world BI and the World Cup have in common. On the surface, not much; but dig a little deeper and one discovers The World Cup to be a place rich with data. Looking at the data around this great soccer match, one starts to better understand data analysis and predictive intelligence, and how at times ... Read more

Tame Structured Data First, Then Go After Big Data

Tame Structured Data First, Then Go After Big Data Many companies have invested millions in Big Data over the last couple of years, but have little to show for it. What gives? A survey by Forrester found a lot of uncertainty about Big Data. Out of 259 marketing and business-development executives, one-third said the term Big Data is “very confusing.” Before companies can completely leverage Big Data, it’s wise to first look internally at current data systems and tie them to a ... Read more

There’s a reason marketing data budgets are increasing this year

There's a reason marketing data budgets are increasing this year In 2014, marketing budget allocations increased for areas such as digital content, social advertising, and mobile engagement. What else is toward the top of that list? Data and analytics. According to the State of Marketing report by ExactTarget, 61 percent of 2,500 global marketers are increasing their data and analytics budgets this year. This is especially good news since budget limitations was cited as the number one barrier for implementing Big Data successfully. ... Read more

“What’s a Birst Partner of The Year?”

“What’s a Birst Partner of The Year?” Many of our customers and colleagues have asked this question since CorSource was name 2013 Birst Partner of The Year at Birst Forward 2014 in April. It’s a legitimate question, since a lot of awards in the world are given for “political” reasons or to make people feel good about themselves. First a little background on the Birst Partner Program. Birst has growing legion of 75+ professional technology service providers around the world who work with ... Read more
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