CorSource Blog

The Transformative CIO and The HMG Summit in San Francisco On March 20, three of CorSource’s leadership team [link] had the opportunity to participate in an intimate event with CIOs from top companies in Silicon Valley including Netflix, McAfee, Williams-Sonoma, and Rovi Corporation among many others. In addition CorSource CEO Eileen Boerger gave her expert advice on analytics best practices as apart of an executive panel discussion. The CIO Executive Leadership Summit (by HMG Strategy) was a chance to meet personally with transformative CIO leaders. These are individuals who consider their role well beyond making sure the networking systems are functioning and secure. They are bringing a lens to the […]

Sales: You Need Analytics! Are your limited sales resources allocated effectively? What is your cost per opportunity? Do you know the number of leads converting from a sales-qualified lead to a customer? How fast do they convert? What kinds of opportunities does Marketing create for Sales? For companies without modern business intelligence and analytics tools, it is very difficult to answer these questions with certainty in a constantly evolving sales environment. By tying together current system data silos like Salesforce, your ERP, and a marketing automation system, you can begin to answer these questions for you and your team. According to NetProspex, more than 60% of B2B companies rely on […]

The Source Top 5 – February, 2014 (1) A guide to effective analytics for the C-Suite This guide makes the case through stats that when leaders have access to useful analytics their companies thrive. Not only do the analytics improve profits and customer satisfaction, but there are large gains in understanding KPIs and Operations. Read (2) Data Discovery in the Enterprise This paper gives you an understanding of how to “visualize responsibly” and ensure that decision makers are making the right decisions with the right data. It also gives an overview of how organizations leverage self-service analytics. Read (3) Infuse a little social science, and voila! Complete understanding This recorded interview with the authors of […]

Analytics success determined by the organization, not technology As more companies adopt analytics and business intelligence platforms they discover that the technology matters, but even more important to data success is the business vision, company culture and employee education. For most the initiation into analytics comes from outside the IT department as an established business need, whether in Finance, Sales, Marketing, Operations or other area. IT is most always involved in evaluating the technology infrastructure to support analytics before making a platform decision, but the tool needs to be assessed by potential users and company leadership to make sure it will meet the differing business needs. This is where many […]

Your data, a cost or an asset? The data you collect shouldn’t cost you money, it should make you money; be an asset. It should be useful and valuable to your business. Collecting and organizing data are important first steps, but the longer it sits the less value it has. To make it beneficial, you have to extract useful information from it. In our CorSource webinars, we talk about the Business Intelligence Innovation Cycle – a repeatable pattern of gathering, structuring, analyzing and deciding (with data). The faster companies can do this, the more competitive and successful they become. Why? The last step in this process is the most important […]